All over around the world, the event industry is experiencing immense growth. With such growth comes the need for making use of advanced technology to meet the expectations of consumers and make production much easier. Planning an event can be a demanding process. An event manager needs to make sure every part of the occasion is taken care of properly so that everything can go on smoothly. A successful event requires:
- Planning the whole event
- Good budgeting
- Selecting the venue
- Acquiring permits
Pulling off successful events and conferences is not an easy task – it requires a lot of time, money and energy. But it can be done with the right tools. Technology has made it easy for event managers to organize successful meetings and conferences. In the past, there hasn’t been a shortage of technological advancements in the events company. The challenge is deciding which ones to make use of. Below as some technologies that can be used to deliver successful events.
1. Mobile devices
Mobile phones have penetrated more than 50 per cent of the UK market, and it is safe to assume that everyone who attends events will have one. Some ways of taking advantage of the proliferation of mobile phones are:
- Make your website mobile-friendly: If you have a business or an event website, develop it in such a way that it will be responsive to mobile phones so that it can be accessed on any device.
- Make an app for the event: This will enable your attendees easily navigate the event location and learn more about the speakers, and figure out which speaker to listen to. This will also help them connect with the other audience. Some of these apps can be used by the event managers to capture leads, by scanning the name badge of the attendees, thereby getting their information at once.
- Deliver messages: You can send messages to your attendees during the event, to help build a better connection.
- During the event, don’t discourage your audience from using their mobile devices. Rather, encourage it. Integrate mobile usage into the event – don’t shut it down.
2. Make use of social media
Take advantage of how often people use social media. For your event, create hashtags to promote it on Twitter, LinkedIn, Facebook, Instagram and so on. Post videos and photos of the event afterwards, and encourage people to share the posts about the event while it’s happening on their social media walls. This can generate real-time excitement, reinforce the right hashtags to use, and encourage the audience to talk more about your event.
3. Global team members
If you have events being managed across different locations, chances are you have team members working from different places as well. Ensure you centralize the registration or ticketing platform to for flexible access control across your team.
4. Data of attendees
The king in most companies is large data. But the potential of data is still unrealistic in the event industry. It is important to gather data both during live presentations and events and using social media profiles to understand the communities attending the events. Technologies such as scannable QR codes can help companies to gather data from the audience during the live event.
5. Event diagramming
Are you unsure what your event will look like? Make use of event diagramming software to visually map everything out – all the way to where the microphone will be placed. It is easy to use most of these tools, with a drag and drop approach, seating software and 3D walkthroughs. This software can help event managers to provide clearer communication for the entire team.
6. Better planning
You can gather information about attendees through crowd shaping, so you can improve the event. The data is gotten through event management apps or social media platforms. Technology advancement also means you can make use of attendee self-service networks, which allows you to spend less on events. Technologies such as:
- Live to stream
- Marketing automation
- Social media
- Email marketing
- Event management apps
Email marketing is a great tool for promoting any event. When used alongside marketing automation, this can help event planner to send more personalized emails regarding the event.
Making use of technologies for planning events can help make the experience of attendees much better. It makes the work of event planners simpler, allowing them to concentrate on the major areas of the event. The key for an event agency in London will be to assess which technology to use to offer the best return on investment, both in audience satisfaction and revenue generation. How can Technology Advancement be a Solution for Delivering Successful events?