Magento 2 is one of the most advanced eCommerce platforms. The adoption rate of Magento 2 is extremely high and it is expected to rise. The platform is perfect to build superb eCommerce sites which are up to the mark with the latest trends. Recently, the company has added plenty of cutting-edge features to make sure that Magento 2 has everything that the new-age eCommerce site owners need. Magento 2 not only helps to develop world-class eCommerce sites but to also optimize the sites in order to perform better. There are several functions in Magento 2 which are apt to automate the performance of your eCommerce site.
Can you speed up your site using Magento 2?
Magento has several interesting and useful features which help to optimize and speed up the eCommerce site. However, eCommerce site owners have to make sure that they perform certain steps on a regular basis in order to make sure that the site’s speed is up to the mark. Starting from inspecting each custom plugin which is installed to reviewing the TTFB with a profiler. All these steps play a major role when it comes making sure that the speed of the site is maintained. At the same time, the developers can even merge, pack, and minify JS as well as CSS to speed up. There are numerous benefits of boosting the speed of your site. As no user would like to explore a site that is slow, thus, the speed of the site plays an important part in retaining the visitors. Therefore, if you have chosen Magento 2, make sure that you optimize the site properly, else the site won’t load at a high speed.
Speed of the eCommerce site is the core of eCommerce store optimization
Optimization of every Magento 2 eCommerce site is extremely important in order to make sure that the user experience that the website offers is impressive. For example, if your website will take even a few more seconds to load, the users would rather prefer to shop from a website which loads faster. Slow sites have more chances of losing customers, and it is definitely one of the major reasons behind more cart abandonments. As per one of the reports, 40% of the users would abandon an eCommerce site which takes more than 3 seconds to load. Thus, it is extremely important to focus on the speed of the eCommerce site. Now, when it comes to optimization for better performance on a search page, there also speed plays a major role.
Optimization of an eCommerce site and it’s a relation with Return on Investment (ROI)
Magento 2 is one of those eCommerce platforms which contain several interesting features that are perfect for optimization. It is just that, you have to prepare a proper plan to make sure that you have used all the techniques to optimize the site. Starting from allowing the website to use efficient Search Engine Optimization techniques to enabling the site owners to optimize every web page. Magento 2 offers a lot of flexibility to every site owner.
Optimization of the website is connected to the Return on Investment. Only when the site is properly optimized, then only you will get a chance to get the best returns that you make on the investment on the site. However, in order to get the best ROI, every site owner needs to ensure that customer satisfaction levels are maintained. There are several interesting factors that are linked to customer satisfaction level. And, there are plenty of useful Magento 2 extensions which help the site owners to increase the performance of the site. If the user experience of an e-commerce site is topnotch, the site loads fast, the site is easy to navigate, etc., then the customer satisfaction level would definitely be higher. And, when the customers are happy with your site, then automatically, you will get more customers, which will eventually lead to better returns.
Hence, if you want to get better profit using your Magento 2 e-commerce site, all you have to do is make a proper strategy using Magento development company India. Use the right kind of techniques and extensions to make sure that the site performs well.